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CNN International, Dangote Industries Seal Multi-Year Partnership to Spotlight Africa’s Global Business Rise.
CNN International Commercial and Dangote Industries Limited have announced a new multi-year global partnership designed to put Africa’s businesses, innovations and growing influence in the global economy in the spotlight.
A major part of the partnership will see Dangote sponsor “Africa Inc.”, a new CNN International programme to be hosted by Adefemi Akinsanya. The 30-minute programme will focus on African companies that are expanding beyond the continent and competing in international markets.
The show will feature businesses across a range of industries, including technology, manufacturing, hospitality and entertainment, highlighting how African companies are building brands and creating opportunities on the global stage.
“Africa Inc.” is scheduled to premiere on August 29, with four additional episodes expected to air across 2026 and 2027. The partnership will also include digital content released twice every month, extending the programme’s reach beyond television.
Another major feature of the collaboration is “Africa First,” a branded content series produced by CNN’s in-house creative studio, Create. The series will examine Africa’s efforts to achieve greater energy independence while driving economic growth and industrial transformation across the continent.
The campaign will be rolled out across several CNN platforms, including CNN International, CNN.com, CNN Arabic and CNN Business’ social media channels.
As part of the wider partnership, Dangote Industries will also sponsor three editions of CNN’s new Global Perspectives events franchise over the next 12 months.
For Dangote Industries, the partnership is part of its broader global brand positioning strategy. The company said the collaboration will provide an opportunity to showcase its Vision 2030 blueprint and its push for industrialisation, while also telling a wider story about Africa’s economic potential.
The partnership comes at a time when African companies are increasingly looking beyond their traditional markets, investing in new industries and seeking a stronger presence in the global economy.
Through the collaboration, CNN and Dangote aim to bring more attention to the companies and entrepreneurs helping to reshape Africa’s economic story, from manufacturing and energy to technology, hospitality and entertainment.
